December 1, 2011 - 5:01pm BY BILL POWER BUSINESS REPORTER
SimplyCast.com of Dartmouth announced Thursday a major revamp of its online marketing software to be released in January, opening the door for a potential surge in growth and hiring next year.
“This is a major release of our all-in-one marketing solution that will allow us to compete with some of the biggest players in this space,” spokesman Michael Cusden said in an interview.
“We’re including more than 12 different products under one roof for various modes of communications with clients.”
SimplyCast is an online marketing application used by thousands of small businesses around the world.
The company is in Burnside Park and has about 25 employees.
Cusden estimated the system is used in about 175 countries, where small-business operators had checked out the system on a trial basis and then signed on as clients.
There is a free-access zone that provides low-level access to the system.
Version 7.0 of the SimplyCast solution will allow users to reach their audience, regardless of the mode of communication.
“This latest release of SimplyCast is a serious game changer for the business,” said Cusden.
Among the assorted added features is a news release submission application that will allow businesses to submit releases, articles and other forms of media quickly.
“If you are a small-business operator, it is very time-consuming to manage different client lists,” said Cusden. “With SimplyCast, you can easily expand marketing without having to hire additional people or having to pay somebody else to handle this aspect of the business.”
SimplyCast has grown in leaps and bounds in the three years since Saeed El-Darahali, president and chief executive officer, came on board.
Cusden said the company is looking for software developers as it prepared for a “breakout” year in 2012.
The province is supporting SimplyCast’s growth with a five-year payroll rebate to a maximum of $1,008,000 through Nova Scotia Business Inc., the province’s business development agency.
Under this agreement, the company’s plan could see it create up to as many as 100 new jobs in sales, software development, system administration, marketing and client support over the next five years.
(bpower@herald.ca)
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By BILL POWER Business Reporter
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